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Local fashion industry expected to see better days

24.12.21 admin

FASHION industry is set for better prospects ahead, as consumers may go for “revenge shopping” after being stuck at home for so long and are going to refresh their wardrobes. Anne Karim London founder and creative director Ida Fauziana Karim noted that consumers took a pause buying new...

Umma's Alun Eid 2021 collection is all about going with the flow

14.07.21 admin

Life has its ups and downs but it's a beautiful journey that's meant to be embraced to the fullest. Alun Eid 2021 collection reflects on this, as it's inspired by the firm belief of growing and moving along together with the waves of life. The new line-up carries timeless piece...

UMMA is a modern modest fashion label made for our UMMA community from all walks of life.

14.07.21 admin

UMMA is a modern modest fashion label made for our UMMA community from all walks of life. The brand was established in 2016 when Zairin Azman, the founder, saw the need for comfortable, versatile, fashionable clothing without compromising modesty. Our aim is to create key essen...

The Ladies Cue Asia Fempreneur Series: Zairin Azman (UMMA)

14.07.21 admin

Believe in the power of community. On some days when you feel big goals are impossible, or when you feel like giving up, you need to lean on your like-minded community. You can even “borrow” motivation, and in turn “return” with your own inspiring stories to pay it forward. In ...

Interview: Founder Zairin Azman On UMMA’s New Alun Raya Collection

14.07.21 admin

Mompreneur Zairin Azman is the founder of UMMA (derived from the Arabic word “ummah”, which means a community bound together by ties of religion). Since its establishment in 2016, the local fashion brand has evolved “from minimal designs to incorporating printed fabrics” as well as inc...

Shop for Raya clothing safely indoors from these 7 Malaysian online boutiques

21.05.20 admin

I love UMMA's collection and the fact that they include plus-sized models in its catalogue, revealing an extremely diverse take on its Raya collection. Calling it, "MULA", which in Malay translates to begin, the collection showcases modern yet a diverse range of textures and fabric pri...

Lebaran 2020: 7 local designer collections to get into the Raya spirit

21.05.20 admin

This Raya, UMMA wants to highlight the symbolism of Eid as the root of celebration, forgiveness and the start of a brand new day with a collection dubbed ‘MULA’. Staying true to the brand’s modest yet modern ethos, the collection celebrates diversity with its play on fabrics, texture and print...

10 Malaysian brands to look for alternative 'Baju Raya'

21.05.20 admin

Umma's tagline is 'Modern and Modest', and we can safely say that the Malaysian brand is slaying it. The designs are current and refreshing, using trendy colourways and hand drawn motifs. For Hari Raya, the Tati Kurung pictured above combines the tradition of the Kurung Kedah top and quirky fl...

MULA - UMMA Raya Collection 2020

22.04.20 admin

MULA brings forward the significance of Eid as the root of celebration, forgiveness and the start of a brand new day. Staying true to our modest and modern principles, the collection celebrates diversity through quintessential that is apparent in this year’s collection. Paying attention to det...